Newest Products

Few knives garner as much excitement as out-the-front automatics. After significant research, careful development, and rigorous testing, in-house ...

The ONE 3 CRGT2000 Creed GT 2000 Spinning Reel ups the ante and line pick up with a fast 6.2:1 reel. Like their proven bait casting cousins, ONE ...

The Roboworm Straight Tail Worm combines Roboworm's exclusive ''Salt Release System'' with their robotic hand poured triple color technology. Unl...

Yamamoto has incorporated new designs and characteristics but, they have also stuck with some of the characteristics of their proven baits. The a...

The Yamamoto Kreature is all business. Like all baits from Yamamoto, the Kreature is loaded with salt and available in time tested fish-catching co...

The Zoom Salty Super Fluke plastic baits. These fluke plastic baits are realistic and soft to the touch. These baits feature a deep belly allowing ...

The Dexter-Russell Sofgrip 8in Narrow Fillet Knife with Sheath is flexible and thin. This knife is ideal for cutting fish and offers the control an...

The Dexter 6IN Sofgrip Narrow Boning Knife is thin and sharp and is designed to be thin and flexible giving you great control and precision. The De...

An innovative approach to the increasingly popular category of Ned baits, the Strike King Rage Ned Bug provides loads of action in a compact packag...

The Strike King Red Eyed Shad is a tried and true 3 inch, 3/4 ounce lipless crankbait. The Red Eyed Shad has become the standard bearer lipless cra...

Strike King Rage Magnum Bug Lure is made with an exclusive tail design. They are made with customized hi-grade plastics for superior action. These ...

Designed with Bass fishing legend, Denny Bauer, the Strike King Rage Tail Structure Bug is a go-to-bait for those looking for ultimate versatility ...

Strike King KVD Squarebill Crankbaits are designed to the specifications of world famous tournament angler and Bassmaster Classic Champion Kevin Va...

The VMC Wacky Rig Tool Combo is a must-have for finesse fishermen looking to get the most out of their soft plastics. This combo includes everythin...

Designed to keep weights pegged in place, the VMC Bobber Stops provide an easy and effective way to prevent weights from moving while pitching a...

Mr. Crappie CTJT7512-2 Crappie - Thunder 12' 2pc Rod/75 Size - CTJT7512-2 Rod Construction: Premium two-piece graphite blank Designed specifically...

The Fitzgerald FRAD72M Aqua Dream Spinning Rod is made for saltwater conditions. It's designed to allow for longer and smoother casting. This rod i...

The Z-Man CrossEyeZ ChatterBait was designed by jig fishing ace David Walker to leverage the weedless, oversized eye design of Z-Man's CrossEyeZ j...

The Z-Man CrossEyeZ ChatterBait was designed by jig fishing ace David Walker to leverage the weedless, oversized eye design of Z-Man's CrossEyeZ j...

When we designed the shape of the original Trophy Series our single focus was to create Topwater Froggin’ perfection. At Scum Frog, we do nothing ...

When we designed the shape of the original Trophy Series our single focus was to create Topwater Froggin’ perfection. At Scum Frog, we do nothing ...

Hank Cherry a Bassmaster Classic Champion, made modifications with a jerkbait that helped win him this title. The Berkley Stunna jerkbait is born f...

Offering a level of quality unreached by other rods in its price bracket, the Cashion CORE Series Casting Rods provide bass anglers with expert lev...

Featuring a Flex Nylon "Weedless" guard, this is a great hook for drop shotting or wacky rigging soft plastics. This is a great hook for fishing i...