Newest Products

The heavy cover finesse football jig offers an angler the right weight-to-depth bait. A bulky presentation allows the angler to catch quality fish...

The Eakins Jig has revolutionized jig fishing. The right balance is important in a jig and Jim Eakins has spent nearly a decade designing and perf...

Features: The SPRO Little John MD 50 Type R is a new rattling version of the 2 1/2 inch, 1/2 ounce Little John MD 50 medium diver (7 to 9 feet). ...

The Spro Little John MD 50 was designed and perfected by Bassmaster Elite Series Angler John Crews. It was designed to dive approximately 7-9ft to...

When John Crews designed the Spro Little John Crankbait he wanted a bait that would allow him cover shallow 3-5ft water quickly and effectively. C...

Gamakatsu 58412 Worm Hook, Offset Shank, Extra Wide Gap 2/0 6 Pack Gamakatsu's most popular and versatile hook, the legendary EWG worm hook is the ...

Gamakatsu Offset EWG Red Size 4/0 5pk Gamakatsu's most popular and versatile hook, the legendary EWG worm hook is the gold standard in high perform...

Bullet Weight PermaColor 5/16oz. Watermelon 5/pk The paint on our PermaColor sinkers are baked on, so it lasts an incredibly long time and won't ch...

Bullet Weight PermaColor 3/16oz. Watermelon 5/pk The paint on our PermaColor sinkers are baked on, so it lasts an incredibly long time and won't ch...

Bullet Weight PermaColor 1/8oz. Watermelon 5/pk The paint on our PermaColor sinkers are baked on, so it lasts an incredibly long time and won't chi...

Bullet Weight PermaColor 1/4oz. Watermelon 5/pk The paint on our PermaColor sinkers are baked on, so it lasts an incredibly long time and won't chi...

Delivering impressive good looks with the eruptive action to back it up, the Scum Frog Trophy Series Popper Frog is an exciting amphibian imitator...

Built to the specifications of professional angler, Jacob Wheeler, the Accent Jacob Wheeler “Game Changer” Buzzbait Large Blade delivers serious t...

Double Crossbone is Jacob Wheeler's Go-To combination! Day after day this combintion will consistently put more fish in your boat. The 1/2 ounce d...

The Arkfeld is the first dual light source and portable EDC Flashlight at Olight. 2 color temperatures, 5 brightness levels, and a  memory function...

PowerPro®, the super braid that other braids are judged by! Fresh or saltwater, large mouth in the pads or tuna out at the canyons, this spectra li...

Carry everything close and conveniently. The perfect mobile storage solution when you’re on the go and need fast, easy access to gear so your time ...

The Favorite Army spinning combo has a unique design that shows off our Favorite Army pride. Built using ultra-sensitive 24-ton Toray carbon blank ...

The Spro Digital Scale 65lbs is an easy to use and easy to read scale that is perfect for recording your next catch. Featuring a large LCD screen o...

Seaguar Red Label, Strong and Highly Abrasion Resistant, Premium, 100% Fluorocarbon Performance Fishing Line, Virtually Invisible. Red Label is st...

Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt...

The Chaves Key Tool adds distinction to your key chain along with a number of handy, functional tools. It has a hollow chisel ground pry bar/flat ...

The Kid Casters 34" spincast dock combo has a durable fiberglass blank and all metal spincast reel. The spincast reel has a 4.1.1. gear ratio and c...

The Daiwa Eliminator combos get you into the saltwater or freshwater in-shore game with quality gear. Eliminator Reel is aluminum Hardbodyz constru...